John W. Bateman
“Why do they need to say / do that?”
“I don’t get it…”
Art isn’t always about landscapes or pretty patterns that our grandmothers loved. It can provoke, expose new ideas, or challenge old ones. Art is, quite often, inherently political. Some say it’s always political because it either influences or is influenced by society.
Has that always been a possibility? Consider centuries-old biblical manuscripts and scrolls. Perhaps the ornate lettering strikes a chord for you. Did you know that, during the 8th and 9th centuries in the Byzantine Empire, bans were briefly imposed on images (referred to as "iconoclasm")? But... the ornate lettering in these manuscripts... aren't they images? Did the monks and scribes who drew these letters (despite the ban) engage in some form of clever political resistance? ("Why are you drawing pictures?! Heretic!" "Aye, that's not a bucket, that's the letter U!")
“Why did they need to make those huge letters?”
“That color is disrespectful!”
“I don’t get it…”
We might scoff at that idea of radical monks giggling as they draw images disguised as letters. That is, until we remember stories of church-led persecutions under the much later Spanish Inquisition. Perhaps it isn’t too far fetched, then, to wonder if ornate lettering was an exploration of art and images, right under the very noses of imposing, church-led governments.
Fortunately, the First Amendment does a lot more than protect us from a government that tries to impose a specific set of religious beliefs.
It allows us to meet in public (freedom of assembly), speak against the government (freedom of speech), publish newspapers and books and blogs (freedom of the press), and file lawsuits (right to petition the government). These underlying rights have always coexisted and, although not without debate or conflict, give room for all of our freedoms to work, particularly when they allow us to challenge those who govern. In other words, the First Amendment is a check and balance against the government itself. Without it, the United States could not exist as we know it today.
The First Amendment isn’t about protecting an individual’s personal opinion on whether or not a Thomas Kinkade painting is drivel. It’s David and Goliath: individual liberty versus government control. One goal is fundamental: it protects against government-sanctioned oppression, which, in turn, helps ensure that dissenting voices are heard... even when some folks don't like those voices. It also prevents the government from favoring or funding only those groups (or works of art) that promote the government’s viewpoint. This is precisely why it matters, quite simply, whether a group must be granted a permit for a parade. As Benjamin Franklin wrote in 1737: “Freedom of speech is a principal pillar of a free government; when this support is taken away, the constitution of a free society is dissolved, and tyranny is erected on its ruins.”
The freedoms of expression under the First Amendment are integral to the arts.
All forms of art (not just print or spoken words) are covered by the First Amendment: plays, music, dance, film, literature, poetry, visual arts (paint, sculpture, ink, photography, etc).
Art has tremendous potential for communication, whether through film, newspaper, a tweet or Instagram post, in a library, theatre or museum… and, yes, even within a parade. As a result, government restriction must typically meet the requirements of “strict scrutiny” by demonstrating a compelling state interest in limiting speech (like imposing a fine for yelling “fire” in a crowded theatre). Mere disagreement with content doesn’t meet this high standard, and the exceptions are very limited.
That’s a powerful freedom for all of us (and especially artists) to create, communicate, express, and share creative work while having constitutional protection against government censorship, retaliation, or worse.
However, even with this protection, the arts are continually challenged. Consider these books, which have been banned (or subjected to attempted bans), here in the U.S. How many surprises do you find?
“Why did they need to write those words?”
“That sentence is disrespectful!”
“I don’t get it…”
Consider these songs, also either banned or subject to attempted censorship. Did you know the Beach Boys is on this list?
“Why did they need to sing those lyrics?”
“That song is disrespectful!”
“I don’t get it…”
If the First Amendment fades, if we fail to maintain its strength, what’s next?
Would it be more than a debate over George Carlin’s “Seven Dirty Words”? What if a city once again imposed a Footloose-inspired ban on music? Could another state introduce legislation that outlawed certain photographs taken from public places (fortunately Florida amended that bill)? Could theaters be banned, as they once were in the city of London?
The freedoms under the First Amendment rights are individual and collective: they benefit each of us and all of us. If we impede the rights of fellow citizens, then we, in turn, undermine the same rights that protect us... the same rights that protect artists. There can be no “us” or “them” under the First Amendment. Even when we disagree on the content of someone's message, our rights will sink or swim together.
Martin Niemollër, a Protestant pastor who spent 7 years in a Nazi concentration camp, said it best with these lines:
Spring 2018 Communication Intern
If you ask 100 different people, “What is the key to success?” you’ll likely receive 100 different answers: passion, hard work, happiness, courage, and so much more. However, one skill linked directly to success is one that is often overlooked -- communication.
Matt Cameron, American musician and one of Rolling Stone’s 100 greatest drummers of all time said it best, “No matter how much success you’re having, you can’t continue working together if you can’t communicate.”
Communicating is much more complex than saying what you want to say. It involves listening, learning, and building relationships.
The success of an artist is no exception. The most successful artists are those who have learned the value of communication and know how to use it effectively. Want some ideas for ways you can communicate with your audience in 2018? Take a look at these:
1. Build a website.
Your website is your foundation. Upload pictures, an event calendar, blogs, your portfolio, and anything else you want your readers to know. This is helpful because it creates a single space where you can communicate any and all messages with your viewers. Websites are also easily shared. You have the potential to reach anyone -- gallery directors, future buyers, art appreciators, maybe even the mayor!
2. Start blogging.
Connect with your audience by sharing your stories. Where do you find inspiration? How do you overcome a season of uncreativity? What does your work mean to you? How do you want to use your talents to impact your community?
Your work will mean much more to your audience if they know you. Stories resonate with viewers and then they’re more likely to keep up with your work. According to Hubspot, companies that blog attract 55% more viewers to their website.
3. Send newsletters.
Update your followers with current information. Send simple newsletters via email. This communication method is free with internet access and can reach your entire contact list. Include new pieces in progress, exhibit dates, and a link to your website and blog.
SAAC restarted a newsletter this past August that we use to highlight key events and our blog post, as one small way to connect with the public through art topics and information. Consider using a newsletter to keep your name fresh with your audience and be remembered.
4. Create a social media account.
Maybe you don’t have an audience yet. You may have trouble gaining attention from a younger crowd. Social media is a great remedy. BrandWatch calculated that there are 800 million active users on Instagram, 330 million on Twitter, and over 2 billion on Facebook. And according to SocialMediaToday, the average person spends almost two hours a day on social media.
So, create an account dedicated to your artwork. Signing up is free, and posting is simple. If millions of users are checking social media daily, they will likely find your account before finding your website or blog. Plus, it creates an opportunity to better understand your audience with two-way communication. You can see what your viewers like, what they post, and what they comment on your work. Lastly, social media accounts can be updated frequently -- as often as inspiration strikes!
5. Ask for feedback.
Like any task, there is always room for improvement in the arts. Asking for feedback can be a great communication tool because it creates an opportunity to listen and build relationships. Being vulnerable with our work, our peers, and ourselves stretches our mind and challenges us to improve.
And remember: feedback is never a reason to give up. It may not always be the type of information you want, but you can use it to push yourself ahead.
Networking is vital for communication. Don’t just create a website, but subscribe to websites & newsletters. Read other art blogs and newsletters. Search for art social media accounts. Networking with other people builds your community. When you connect with like-minded individuals, you mutually encourage and inspire one another. When you connect with individuals who are different from you, you expose yourself to new experiences and ideas.
Communicate, and make the art community stronger, together.
Have an idea for a topic? Want to pitch a post? Send us an email!